This article was very useful in my search because it described many things a big corporation like chipotle does to gain ground on its competitors, whom a lot of which are franchise.
TITLE:Starting Chipotle From Scratch
Publisher: Wall Street Journal
Location:NY, NY
Date: Sept.17, 2009
Pages:about 2 with a Q&A
Resources: Google, Wall street Journal
Key words: Chipotle Success
Date Searched: Sept 21st 2009
Title:The 200 best small Company's
Date:Oct.29, 2007
Publisher:Forbes INC.
Location: New York, new york
Pages:
Recourse's: Auria Library
Key Words: Franchise
Date Searched: Sept 21, 2009
Search Strategies:Search Field
# of hits: 3,313
