Research Journal #5 b

Name(s) of author(s), editor(s), translator(s), and/or compiler(s):

John Sterling Heleman

Title and subtitle of the book:

The psychology of consumer sales promotion and the impact on franchise building, promotional orientation, and profitability

Edition number or information:

1st Edition

Place of Publication:

Austin, TX

Date of Publication:

1986

Resource Searched:

Auraria Library

Keywords Used:

Franchise Profitability's

Search Strategies Used:

Key Words

Date of Search:

9/21/2009

Number of Hits:

16,450

Names of Author:

William John Carner

Title of Book:

Effects of franchising on the market share and profitability of financial institutions joining a franchise system

Edition number of information:

1st Edition

Place of Publication:

University of Missouri-Columbia

Name of Publisher:

N/A

Date of Publication:

1989

Resource Used:

Auraria Library

Keywords Used:

Franchise Profitability

Search Strategies Used:

Key Words

Date of search:

9/21/2009

Number of hits:

18,203